Affiliate marketing is a major part of online marketing. Affiliate marketing refers to a partnership between an advertiser and a publisher connected through a network. If you want to refresh your knowledge about how affiliate marketing works, you can do so here.
Affiliate marketing is particularly suitable for building customer loyalty, creating brand loyalty and gaining reach. One of the biggest advantages is that it is a low-risk and low-cost advertising opportunity. Advertisers only pay publishers a commission when a sale has been made.
Below we will explain to you the benefits affiliate marketing offers businesses and why it is helpful to use affiliate marketing.
Advantages for advertisers
Affiliate marketing is not only a low-risk and low-cost advertising method, but it is also the only marketing tool that allows companies to determine the advertising budget based on actual results. Advertisers are able to set different commission models and retain control over their spending.
If you have reach and customer acquisition in your KPI’s, affiliate marketing is the place to go.
The competition is stronger than ever. In the past you had to search a long time for a company that would be suitable for you, today the competition is only a few clicks away. According to studies, customers are more likely to buy a product from a company they already know. Brand awareness is therefore important.
It is important that you know the niche of your company and the target group to present your brand and your products in an appealing way. In addition, this knowledge forms the basis for selecting suitable publishers.
Another way to increase awareness is through reviews. Free samples for publishers are a good way for them to write an honest review and help the target group to get to know your brand.
You can also use price comparison sites. Users are always looking for deals, especially online. Price comparison portals are a good way for offers. They have a high reach, which you can use for yourself.
A balanced use of multiple forms of marketing is important for your business. You can use affiliate marketing in addition to other forms of marketing.
You can work with publishers who use a variety of advertising methods to showcase your product. Everything from email marketing, to influencer marketing and price comparison sites can be covered. Not only do these options ensure your revenue, but they also help keep your sales increase while you can continue to take care of your main business. Your expenses are adherent to results.
Affiliate marketing has a low risk because payment is based on performance instead of clicks (CPO). So your expenses are exactly related to the results of your publishers. You don’t use your marketing budget to attract users to your site. Instead, you generate customers, build a relationship and sell your products.
Long-term supporting partnerships
Since the partnership between an advertiser and a publisher is a win-win situation for both parties, it provides a very good basis for a cooperation. Both parties have a long-term stake in successful results. If you give your publishers enough time to develop target group relationships and promote your products, they will generate important buyers and customers for you.
Tip: The more your publishers feel connected to you, the better they represent your brand to the world and create an attractive representation of your products.
No start capital
A sure way to get results without having extensive marketing knowledge is affiliate marketing. Affiliate networks provide you with the resources you need. You have a large selection of publishers and constant access to reportings of your campaigns.
Payment only takes place if you are successful.
Also for start-ups and smaller companies affiliate marketing offers many possibilities and you don’t need a big marketing budget.
Large selection of affiliate programs
Affiliate programs are in great demand. There is an incredible mass of publishers to work with. This mass allows you to choose your publishers according to your business and your target audience. You can choose from all publishers the most suitable for you and partner with them. Affiliate networks and their partner programs create a complete system of communication and interaction.
Selecting and acquiring the right publishers can be very tedious and overwhelming. That’s where we come in. Ad-Shot as an online marketing agency offers you the possibility to take over your affiliate marketing. We help you plan, develop a strategy with you, and provide ongoing monitoring and optimization.
Affiliate marketing offers you and your company numerous opportunities, possibilities and advantages. It is important to work with partners who fit your needs and can successfully address your target group. If there is a good basis of trust between the publishers and the users, the publishers can make an essential contribution to brand awareness and promote your products.
Marketing is not easy, but affiliate marketing offers you a flexible approach to take your marketing to a new level in a low-risk and low-cost way.
It doesn’t matter if you’re a small business or an established brand, affiliate marketing can help you develop new methods and open up channels you haven’t used before.