Why now is the best time to start an affiliate program (with ad-shot).
1. affiliate marketing as an opportunity
Due to the Corona crisis affecting us all, we know that the marketing budget of many companies is tight at the moment. From this point of view, especially in terms of payment, there is no better alternative than the affiliate channel.
Affiliate marketing represents the perfect marketing method to the current situation, because the billing is commission-based (usually cost-per-order). If the commission is calculated correctly in terms of margins of sales / turnover, the entire channel can finance itself from current sales. This means no more blocked and “uncertain” budgets or expenses.
We as an agency are aware that companies can no longer afford uncertainty at the moment and offer here the optimal support in the implementation of an affiliate program.
2. the affiliate channel reaches new dimensions
Search engine traffic has reached an all-time high since the beginning of the Corona outbreak. People are looking for answers, not just about Corona, but about their needs. They are trying to find products or services that could help them in this difficult time.
Current times also show that people are spending record amounts of time on their computers and smartphones because of the lack of alternatives due to restrictions or because many have spent all day in their home offices.
People are more attentive, but they are worried about the future, so support these people through the channel at this stage rather than missing the mark by focusing only on selling and converting.
Of course, it’s important to be aware of your communication style, but the good thing about working with publishers from a business perspective is that you can reach those who are just at home in a casual (native) way.
The customer journey is currently more important than ever and it starts with their marketing concept.
3. affiliate marketing allows brands to easily reach their customers with promotions and offers.
Now is perhaps a better time than ever in the history of E-COMMERCE to draw the attention of a large portion of the country to deals and offers that they can only sign up for exclusively online.
With people staying home and stores closed or in the process of closing, people are stuck on their computers and smartphones watching content all day.
Therefore, make their content attractive and your brand could reach people who don’t even know your company.
Offer free trials or quarantine-specific offers that will excite the people you want to target.
Again, this is easy to take advantage of in the affiliate channel, so through split testing and other methods, you should be able to see what works and what doesn’t over a short period of time.
Yes, times are tough. But without being too dramatic, I dare say that the affiliate channel was designed for our situation. 😉
If you have any further questions, feel free to contact our team at firstname.lastname@example.org.
Thanks a lot!