Imagine: you’re sitting on a train on your way to work or waiting for your order at a coffee shop, while scrolling through your Instagram feed. My guess, you didn’t open Instagram to be active. You were just bored and had nothing to do.
Your followers feel the same way. That’s why it’s even more important to incentivize your posts, to get them liked, commented, saved and shared.
We will show you how you can increase your interactions with your community.
What are interactions?
Most people think of likes and comments when it comes to interactions. In the past, likes were the measure of all things on Instagram, along with followers. Buying likes was common, however, nowadays it’s not a promising strategy anymore.
Interactions are more than likes and comments. Social networks are about getting in touch with people and companies. There are many ways to do this.
The indirect and invisible interactions, such as views, saved posts and direct messages, are all more important on social media.
With all the different content formats come different interactions.
Below, we’ll give you a quick overview:
|Feed||Story||IGTV / Reels|
|Share post||Share story||Share video|
|Save post||Sticker reaction||Save video|
|Clicks on ,,more’’||Clicks on tags (mentions)||Follow|
|Follow||Dwell time||Dwell time|
As you can see, you can trigger different interactions via different types of content.
How to boost your interactions
Social media is all about interactions. But how can you get your followers to interact more with you and your content? Here are our tips for you.
1. Ask questions
A proven strategy to encourage interactions is to ask questions. To make sure your community feels like answering them, base your questions on current, relevant topics, as well as requests and problems.
Popular on Instagram are the story stickers, through the poll sticker, the quiz sticker and the question sticker you have the opportunity to ask your community questions. The poll and quiz sticker allow you to get to know your community better. The question sticker, on the other hand, allows your community to turn the tables and ask you interesting questions.
2. Start participatory actions
We know two things about our followers without actually knowing them. First, people love gaming. Second, they love challenges. To make these two options work for you, develop participatory actions. This can include a bingo or a photo contest, with a challenging phrase like: “None of you can do…”. There are many ways to create contest and encourage your followers to outdo each other. Another incentive would be a small prize for the best participant.
There are also other types of takeaways that help you connect with your followers. For example, ‘’Describe your business in three emojis and we’ll try to guess what it is” or ‘’Let’s get to know each other: Who are you? Where are you from? What is your hobby?’’
Instagram users love challenges. It’s fun for both sides.
3. Content that likes to be shared
Some formats are more likely to be shared on social media than others.
- Funny content
- Tips and tricks
Videos and infographics are also among the most popular types of content to share. To share these formats you need to link them to informative and relevant content.
It’s important to engage the user on an emotional level with social issues, humor, or current topics.
4. Encourage storytelling
Challenge your followers to tell special stories. Share something your followers can relate to. Taking time to listen to your followers’ stories shows appreciation and respect. With any luck, this will also develop a conversation within your community. Storytelling fosters community among each other.
To get even the shy to tell stories, you can link the stories to a contest and thus create an extra incentive.
5. Use hashtags to generate user-generated content.
The relationship between you and your followers is give-and-take. To value the loyalty of your followers, you can post their content in your story.
This is called user-generated content. User-generated content creates other benefits, such as increased reach, brand trust / loyalty, and can even influence relevant purchase decisions.
Here’s how: Invite users to send you images. Sometimes the quid pro quo is done with you posting them, sometimes it takes extra incentives, like a contest.
6. Design your posts to be interactive
To give your followers the opportunity to interact with you, you should design your posts accordingly.
To get your followers to read your caption, a snappy first line, an exciting topic, and preferably a topic that everyone can have an opinion on are great. Your followers should not only read your caption, but also understand it. This means: Make sure your writing is simple, your sentences are short, and you use less foreign words.
Your photo or graphic should also encourage interaction. Design them in a way that they stand out in the news feed and followers stick to them when scrolling. Share tips, checklists, address relevant topics. These are ways to encourage interactions.
Interactions are more than just likes and comments. To drive interactions with your followers on many different levels, you need to incentivize.
The many different formats that Instagram has to offer allow you to encourage interactions in different ways.
Making sure your content adds value is important for all formats. How you achieve the added value is up to you. Do you want to share infographics or humorous videos? The choice is yours.
Your goal should always be to produce content that people can interact with.