The CCPA and Affiliate Marketing

by Mirjam Sommerfeld The CCPA and Affiliate Marketing are a topic Publishers and Advertisers doing business in California should review carefully. 1. What is the CCPA? The CCPA has been effective since January 2020 and gives consumers that are California residents certain rights regarding the collection, use, storage, and transfer of their personal information. The…

Affiliate Marketing

Affiliate marketing: what is it and what is important?

Affiliate marketing has been an integral part of online marketing for a long time. Affiliate marketing is about a partnership between a publisher and an advertiser. The publisher embeds advertising material of the advertiser on his website to navigate users to the advertiser’s website. This creates a win-win situation for both sides. The advertiser generates…